I recently had the chance to catch up with Djulia, who has just launched her online site AFROLIA. I first met her more than a year ago when she was still going through the creative process. It’s amazing to see how far she has now come; how her idea has turned into reality.

What is AFROLIA? It is a website through which Djulia promotes afro culture. She emphasizes that “afro” relates to Africa but not only. She includes the Caribbean and the Indian Ocean Islands because these regions share cultural traditions; more than most people know of. Her aim is to provide a new perspective on afro culture. Too often the media make us associate it with poverty and famine and the wealth that this superculture has to offer is thereby overlooked.

Inspiration – Djulia is very much interested in traditionally-inspired objects that embody the old and the modern. Although she grew up in Africa, she sees herself as a citizen of the world and has made Luxembourg her home. She wants to focus on what cultures have in common instead of what separates them and this goes even beyond afro culture. There are lots of examples that she shared with me, which even tie in European elements.

AFROLIA website – This is the platform through which Djulia promotes her message, via her blog and her online shop. The blog contains articles about products, such as textiles and jewellery, and makes us discover the history behind them. The goods that she sells encompass fashion, cosmetics and home products, such as pillow cases.

Necklaces – The exclusive necklaces that you can see Djulia wear in these photos contain antique elements that originated decades ago. They embody what AFROLIA stands for and what I mentioned earlier on: the combination of the old and the modern. The pearls and ornaments are made of glass (in Murano, then found their way into Africa as an exchange currency), bronze or bakelite. They were then reworked into unique necklaces. You can purchase them here.

Future – Djulia is going to expand the range of products that she offers through the website. She would like to include spices and more textiles (did you know that some popular fabrics used in Africa, such as Dutch wax come from The Netherlands?) and her blog will incorporate literature, art and lifestyle. The great thing about Djulia’s venture is that she brings afro culture closer to us and meanwhile is on a discovery journey herself.

It was super interesting to listen to Djulia and have her share about her passion. I believe that any project that wants to open a cultural dialogue, in order to focus on what we have in common rather than what divides us, is important and exactly what the world needs now. I wish Djulia lots of success!





  1. Alice
    7th December 2015 / 09:47

    What a great concept! Love those jewelry pieces!

    Fashion Soup

  2. 7th December 2015 / 10:25

    I agree and in fact Im very impressed by her. The idea is amazing and so is the site, the first thing I noticed are the bright colors, just as imagine the afro culture. Good luck to her and bravo to u to spread this message xo

  3. 7th December 2015 / 10:29

    I really like her artwork, it's always been interesting to me to have such pieces. She's very talented, I like her idea and I wish her lots of success too!

  4. Ivona Iwarra Josipovic
    7th December 2015 / 10:50

    I love her idea, it is true that we need to learn so much about that region and their rich cultures and traditions. I will have to check her site, thanks for sharing!

    Ivona from

  5. 7th December 2015 / 14:39

    First of all, I love her necklaces!! And second, amazing interview and I'll definitely visit her blog. It sounds great. I hope she'll blog some beauty tips too 🙂


  6. 7th December 2015 / 15:32

    Djulia's necklaces are beautiful. It's wonderful that she also promotes her culture and message along with her goods. Thanks for the intro!

    Rowena @ rolala loves

  7. Tash Collier
    7th December 2015 / 16:28

    These necklaces are so beautiful!


  8. Denise Sabs
    7th December 2015 / 18:38

    I missed some of your posts, because it has been such a busy month and I apologize for that! Things will get much better around the middle of January, but I still have 2 weeks of work before that 🙂 I loved to know about Afrolia and Djulia. Her work is really great and I will try to get a necklace for me!

  9. 7th December 2015 / 21:12

    Fantastic interview with Djulia, her pieces are beautiful. Its wonderful that she is promoting African culture thru her necklaces and website. I will definitely be checking out her site.

    xo, jackie

  10. Pamela RG
    8th December 2015 / 00:08

    This is a wonderful website to support African design in jewellery. So unique.

  11. 8th December 2015 / 03:18

    I love the concept behind Afrolia. What an achievement for your friend to turn her idea into reality!

  12. Alexandra
    9th December 2015 / 02:02

    Love you look gorgeous in all these shots! You are always so stylish I love it. Have you seen yet? Its like this new digitial fashion calendar. Its right up your cool alley!

  13. 11th December 2015 / 18:37

    Thanks but these photos are not of me…

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