It is very simple to apply but unfortunately it smudges easily and doesn't last long enough to make it through a regular weekday. I am now only using it when I need to pop to the gym or to the shops on weekends. I had high expectations from this brand and while I would try their other products, I won't buy this eyeliner again.
Long lasting eyeliner by Sephora
This one meets my needs when it comes to lasting coverage. When I apply it in the morning at 7 am, I know for sure that it will stay on until I take it off at 10 pm later that day. I am certainly going to buy this product again. And the good news is that for one Shocking eyeliner, I can get three of these.